Coach: Krish Subramanian, Co-Founder, ChargeBee

  1. Every product should be built for self-service and nowhere is this more important than on the website, as an entrepreneur has to gauge customer interest and engage accordingly
  2. Every customer should be assisted in the use of the product whether it is through free trials or other means
  3. Every entrepreneur must track customer usage to understand a prospective customer better
  4. Every question that a customer is likely to ask must be preempted and answered in advance
  5. Every variance in pricing should be transparent and justified