Coach: Avlesh Singh, Co-Founder, WebEngage

  1. If a customer approaches us with one or two use cases in mind, our teams open their minds to ten other use cases they may have of that product. A large part of our scale and success is attributed to this.
  2. Plan your scale up in a way that the employees are informed of what you intend to achieve, and align the team with your expectations.
  3. There is no magic formula to achieving the right market fit. We went after the bigger clients as they helped us validate their product better than start-ups.
  4. Owing to large ticket size offering, we rely on inbound sales to acquire a client. Content marketing and other inbound marketing strategies work best for us.