Coach: Avlesh Singh, Co-Founder, WebEngage
- If a customer approaches us with one or two use cases in mind, our teams open their minds to ten other use cases they may have of that product. A large part of our scale and success is attributed to this.
- Plan your scale up in a way that the employees are informed of what you intend to achieve, and align the team with your expectations.
- There is no magic formula to achieving the right market fit. We went after the bigger clients as they helped us validate their product better than start-ups.
- Owing to large ticket size offering, we rely on inbound sales to acquire a client. Content marketing and other inbound marketing strategies work best for us.